If it’s not already, it should be! When strategically managed, PPC can be a lead-generating machine for qualified prospects. Here’s why: Target by location: Target a specific state, city, or radius around your campus in which to run your ads. … Continue reading →

Over the last few months, I shared some important factors to consider when writing PPC (pay-per-click) ads: What’s in an Ad? Writing Effective PPC Ad Copy, Part 1 What’s in an Ad? Writing Effective PPC Ad Copy, Part 2 Today, … Continue reading →

Last month, I shared some important factors to consider when writing PPC (pay-per-click) ads Part 1. Today, I want to share some thoughts about writing effective PPC ads that are industry specific — particularly for higher education paid marketing campaigns … Continue reading →

If you’ve ever written a pay-per-click (PPC) ad, then you know how hard it is to cram an eye-popping, attention-grabbing, conversion-cranking message into a tiny, little space The 25-character headline and 70-character description space doesn’t seem so small until you … Continue reading →