In serving over 100 colleges and universities in the paste 30 years, Elliance has identified 22 best practices for boosting enrollment in masters programs. Today, I’ll focus on 4 crucial strategies often overlooked by graduate enrollment and marketing teams. Write SEO/GEO Optimized Blog Posts Fresh content is the lifeblood of Google and Generative Engine (ChatGPT, […]
The world is changing fast, and higher education is no exception. In the past decade, masters degrees had become the new bachelors. With new headwinds, there are is a move away from doctorates towards masters programs. The market isn’t just inching toward master’s programs—it’s now surging. Professionals are doubling down on specialized skills, and universities […]
Elliance, a higher education enrollment marketing agency, has built a reputation by both increasing and significantly growing graduate student enrollment for more than 50 colleges and universities. Following are some of the most successful strategies that our university clients have activated to unleash enrollment growth in the past two decades: 1. Invest in branding. In […]