Tag: Digital Marketing

Elliance

Five W’s of Measuring Digital Marketing Campaigns

Although marketing creativity is a right-brain activity, in today’s digital realm marketers are also responsible for the left-brain activity of measuring, analyzing and reporting on the effectiveness of their marketing programs. One of the most common web traffic measurement techniques involves…

Elliance

For Best Results: An Open Mind

In my role as director of new business development at Elliance, I receive phone calls every week from people who are looking for help from a digital marketing agency. Sometimes they have an RFI or an RFP to discuss. In other cases, it’s purely a call for help. It’s rare that I chat with a […]

About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.