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Tag: Content Marketing

How infographics can supercharge your content marketing campaign

The power of content allows you to reach audiences to inform, educate and engage. Ideally, every content marketing campaign includes a mix of content types but oftentimes budgetary constraints limit our choices. In these cases, infographics offer a good solution.

Manufacturing Inbound Marketing for Industrial Companies: Strategies, Tactics and Best Practices

Inbound marketing is the process of creating valuable content, attracting potential customers online, engaging prospects, and nurturing customer relationships through the buyer’s journey. Prospect relationships are proactively managed with CRM systems and marketing automation software. An advanced manufacturing client asked us to share our inbound marketing thinking with their team. This is what we shared with […]

Higher Education Visual Content Marketing Strategy Fuel: Graduate Programs Photoshoots

As a data-driven computer scientist, I only became a believer in the power of great photos over a lifetime of experiences. I witnessed photoshoots change the destiny of graduate programs. I watched photoshoots liberate enrollment growth for graduate programs that despite being ranked on Google position one, were merely limping along. I witnessed unlocking of […]

Higher Education Website Content Audit Agency for Colleges and Universities

A college brand will rise or fall based on its ability to curate and sustain great content. Other things matter, but nothing matters like content. Great content will galvanize prospects, faculty, staff, alumni, donors and partners to take action. Great content will grow enrollment, endowment and reputation. Great content will liberate prosperity by tapping unrealized […]

Manufacturing Content Marketing Strategy Agency Best Practices for Industrial Companies

Great content is the lifeblood of successful industrial brands. Most manufacturers are reluctant to produce content, but the few who do don’t fully understand the steps to make content “productive” in service of realizing demand generation and reputation building goals. In an earlier post, we shared a 101 Basics Guide for Manufacturing Content Marketing Strategy […]

Manufacturing Content Marketing Strategy for Industrial Companies: 101 Basics Guide

Great content is the lifeblood of successful industrial brands. Most advanced manufacturers are reluctant to produce useful content with a swagger, but the few who do don’t understand the steps to make it “productive” in service of realizing broader strategic demand generation and reputation building goals. A small manufacturing giant recently asked us to share […]

Higher Education Visual Content Marketing Strategy Fuel: Undergraduate Photoshoots

From its early inception, Elliance with our team of photographers has been capturing iconic photographs that bring the excitement, immediacy and candor of photojournalism to the higher education brands, websites, social media, campaigns and magazines. Here are some strategies, tips, ideas and examples of visual content marketing for undergraduate photoshoots for colleges, universities, and higher […]

Higher Education Content Marketing Strategy Best Practices for Colleges and Universities

Great content is the lifeblood of successful brands. Most colleges work tirelessly to produce content, but few understand the steps to make it “productive” in service of realizing broader strategic enrollment, reputation, and advancement goals. In an earlier post, we shared a 101 Basics Guide to Higher Education Content Marketing Strategy for Colleges and Universities. […]

Higher Education Content Marketing Strategy for Colleges and Universities: 101 Basics Guide

Great content is the lifeblood of successful brands. Most colleges work tirelessly to produce content, but few understand the steps to make it “productive” in service of realizing broader strategic enrollment, reputation, and advancement goals. Higher Education Content Marketing Strategy is founded on eight pillars. Vision & Goals Audiences Purpose Content Ecosystem Types of Content […]

High-Fidelity Content Marketing

The primary goal of digital content marketing is to earn attention and grow brand reputation by providing valuable content – that informs, persuades, engages and delights prospects and customers. However, delivering on this goal has turned into an all-out arms race, with three distinct generations of content marketing.   First Generation: Core Content In the […]

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  • Creating a Financial Education and Wellness Brand That Helps Students Master Their Money: A Case Study
  • 4 Proven Strategies for Boosting Masters Program Enrollment
  • Increasing Enrollment for Masters Programs: Strategies, Tactics, Best Practices and Case Studies
  • Identity and logo design agency for nonprofits and associations
  • How infographics can supercharge your content marketing campaign
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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