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Tag: Advice For New Deans

A New Medical School Dean’s Guide to Life: 10 strategic considerations for your first 100 days and beyond

The number and variety of decisions, opportunities and challenges that come with assuming leadership of a major medical school require a steady hand. Below, we’ve put together 10 strategic considerations for your first 100 days to help you navigate from analysis to synthesis.

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Sizing Up a Marketing Department at Professional Schools

This checklist is designed for new deans sizing up a marketing department and prospective vice presidents for marketing as they size up a new job opportunity or performance of their marketing department.

A New Law School Dean’s Guide to Life: 10 strategic considerations for your first 100 days and beyond

Experience tells us that great beginnings matter for these reasons: a clear purpose calms the winds of change seeing (our future) becomes believing strong messages invite loyalists trust takes root The number and variety of decisions, opportunities and challenges that come with assuming leadership of a major law school require a steady hand. Below, we’ve […]

Five Faces of a Dean

The responsibilities of an academic Dean rival those of a big city mayor. They set strategic direction, gather allies, hunt revenue, champion ideas and ideals, administer day-to-day operations and accrue power. How can Deans best flourish in their current role and prepare for their next incarnation — as college provosts and president? 1. Balance Perspectives […]

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A New Business School Dean’s Guide to Life: 10 strategic considerations for your first 100 days

Experience tells us that great beginnings matter for these reasons: clear purpose calms winds of change seeing (“our future”) becomes believing strong messages invite loyalists trust takes root The number and variety of decisions, opportunities and challenges that come with assuming leadership of a major business school require a steady hand. Below, we’ve put together […]

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How to improve your US News business school ranking: A brand strategist’s perspective

Elliance, as a marketing and strategy agency, views the US News business school rankings from a brand strategy perspective. For us, a brand is the sum of all experiences, be they virtual, experiential or architectural interactions. From our perspective, business school Deans should neither feel paralyzed by the rankings nor surrender their agency over to […]

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How to improve your US News law school ranking: A brand strategist’s perspective.

(Revised Jan 2, 2025) Elliance, as a marketing and strategy agency, views the US News law school rankings from a brand strategy perspective. For us, a brand is the sum of all experiences, be they virtual, experiential or architectural interactions. From our perspective, law school Deans should neither feel paralyzed by the rankings nor surrender […]

College Turnaround Strategies

In the era of declining college applications, how does a college gain an outsized share of a shrinking market? Here are 10 strategies that visionary college presidents and their teams are continually deploying to fortify and turnaround their institutions: 1. Invest in Branding. Babson has positioned itself as THE college for entrepreneurship, American University as […]

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Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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