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how ai is impacting seo search results page
How AI is impacting SEO

Elliance, a Pittsburgh-based marketing agency helps you stay ahead of the curve by using AI principles in their SEO strategies. Learn how AI is impacting SEO to build top rankings on Google.

3 Ws of Stewardship
A New University or College Trustee’s Guide to the 3 W’s of Stewardship

Welcome to your new adventure as the board of trustee of a college. Get ready to play your role by focusing on the 3 W’s of stewardship: Wisdom, Wealth and Work.

Laws of human centered marketing
14 Laws of Human-Centered Marketing

The goal of marketing is to win the hearts, minds and trust of people. If you win them over, you might win their business too. I hope you find these laws beneficial.

Elliance
Paid Advertising: An essential strategy for growing enrollment for graduate degree programs

Paid Advertising, with its ability to reach audiences with specific educational and professional backgrounds provides colleges and universities with a powerful tool to attract right-fit students.

Elliance
Higher Education Branding Agency – Discovering Your Brand Essence

As a leading higher education branding agency, Elliance uses these 7 mindsets, understands these 6 trends, and listens to these 10 brand ambassadors to discover brand essence.

high converting digital ad creative best practices
Higher Education Marketing Agency Best Practices: Creating High-Converting Digital Ad Creative

As we develop ad creative for our higher education marketing clients, many factors inform our campaigns. This has resulted in best practices that we follow for creating high-converting ads and craft unique campaigns for each client.

Higher education seo
Higher Education SEO Agency Strategies for Increasing College Enrollment

Colleges and universities can deploy these 9 Higher education SEO agency strategies to grow undergraduate, graduate, online, adult and international enrollment.

Elliance
Traditional Student Search Services are Dying. Here is What’s Replacing Them.

The era of traditional high cost, high-volume and low-performance student search services is over. A new system has emerged. It demands an alignment between Academics, Admissions, Advancement and Marketing.

Best Lead Generation Strategies for Higher Education
Best Lead Generation Strategies for Higher Education

Our past 25 years of experience as an enrollment marketing agency taught us the least and the most effective lead generation strategies for higher education.

seo glossary
Higher Education SEO Marketing Glossary

Higher education SEO expertise. Elliance, a digital marketing agency, crafts tailored higher education marketing campaigns for colleges and universities. Here is a comprehensive glossary of search engine optimization terms for enrollment managers and admissions professionals.