Aha! :: Elliance Blog

I presented at a higher ed conference recently. I was intrigued by another presentation, which was all about cool. I started thinking about the anatomy of cool and communications in general. I decided to capture the repetitive patterns in the presenter’s speech. Here is the list of repetitive words I heard (some two word combinations […]

Elliance shares spotlight with firms from London, New York and Miami.

A copy of my presentation that I gave to non-profit and for-profit members of Business Volunteers Unlimited in Cleveland is included below. Marketing 2.0 & PR 2.0 from abunoaman Enjoy it.

The bad old days of expensive brand monitoring tools are finally coming to an end. Here is a listing of a few free tools that you may want to bookmark: 1. Google Blog Search 2. Nielsen blogpulse 3. Tweetdeck 4. Tweetbeep 5.Twitter Search 6. Google Alerts 7. Compete.com Happy brand and buzz tracking!

Just finished this poignant book by David Meerman Scott. The fundamental premise of this book is that the you should be creating interesting and valuable content that your target audience wants to ‘rave’ about to their friends. The content could be served up in the shape of blogs, e-books, tools, contests, videos, etc. The important […]

My colleague, Debbie Wilson’s true story about Crocs. Enjoy Being a first time mother, my husband and I capture every moment we can on video. We post videos on YouTube on a regular basis to share with family and friends. My husband wears Crocs and my son, Jordan loves to play with his Daddy’s Crocs. […]

If you think about it, we trust great brands for very simple reasons. They: 1. create an emotional response 2. resonate with us 3. listen to us and talk to us 4. embrace simplicity 5. pay attention to details In a nutshell, we are willing to reach deeper into our pockets for great brands because […]

Here is a summary of my presentation I gave yesterday at the Pittsburgh Technology Council. 1. Marketing is conversations. 2. The consumers have shifted from tv/print to web and are now increasingly mobile. Marketers better move too, if they want to connect with their audience. 3. Consumer psyche has changed. They expect conversations. They reject […]

The Internet and mobile devices have changed not only our lives, but entire disciplines. Marketing is no exception. Marketing 1.0 vs. Marketing 2.0 In Marketing 1.0 world, marketers could get away with producing brochures, ads, press releases, events, and promotions. It was a world world where opinion makers ruled in mass communication mediums. Accountability for […]

Google crawlers love fresh content. For instance, blog posts and news items surface on Google search results within a couple of days. And can dislodge well ranked websites from search engine results pages. However, once a piece of content makes it to the top of search engines, it is hard to dislodge it. For instance, […]