Aha! :: Elliance Blog

My colleague, Debbie Wilson’s true story about Crocs. Enjoy Being a first time mother, my husband and I capture every moment we can on video. We post videos on YouTube on a regular basis to share with family and friends. My husband wears Crocs and my son, Jordan loves to play with his Daddy’s Crocs. […]

If you think about it, we trust great brands for very simple reasons. They: 1. create an emotional response 2. resonate with us 3. listen to us and talk to us 4. embrace simplicity 5. pay attention to details In a nutshell, we are willing to reach deeper into our pockets for great brands because […]

Here is a summary of my presentation I gave yesterday at the Pittsburgh Technology Council. 1. Marketing is conversations. 2. The consumers have shifted from tv/print to web and are now increasingly mobile. Marketers better move too, if they want to connect with their audience. 3. Consumer psyche has changed. They expect conversations. They reject […]

The Internet and mobile devices have changed not only our lives, but entire disciplines. Marketing is no exception. Marketing 1.0 vs. Marketing 2.0 In Marketing 1.0 world, marketers could get away with producing brochures, ads, press releases, events, and promotions. It was a world world where opinion makers ruled in mass communication mediums. Accountability for […]

Google crawlers love fresh content. For instance, blog posts and news items surface on Google search results within a couple of days. And can dislodge well ranked websites from search engine results pages. However, once a piece of content makes it to the top of search engines, it is hard to dislodge it. For instance, […]

One of our recent SEO Infographics titled ‘Life of a Web Article’ was picked up by Randy Krum’s Cool Infographics blog.

A new addition to ‘University Business’ magazine article titled ‘College Search Gone Bad’ outlining the top 10 search marketing mistakes made by colleges and universities.

Even though Marketing budgets are being slashed, online marketing spending is on the rise. Here are some reasons for this paradox: 1. eMarketing provides better ROI. 2. eMarketing is more measurable. 3. eMarketing provides better tracking. You know what is working, and exactly the things that are working. 4. With eMarketing’s lower costs, marketers can […]

Read what others are saying about our seo infographics.

A few symptoms: 1. Unbeknownst to them, their brands are being discussed on twitter, blogs, Facebook, YouTube and other hangouts. 2. Many don’t realize that their brands are losing the PR wars in social media space. 3. They are too busy obsessing over formulating corporate guidelines and policies instead of testing and embracing social media […]