Aha! :: Elliance Blog

I saw Spielberg’s movie “Lincoln” over Thanksgiving weekend. Wonderful screenplay by Tony Kushner and amazing acting by Daniel Day Lewis, Sally Fields and Tommy Lee Jones. I was struck by the parallels between Lincoln’s strategies for consensus building and the branding work we do for Christian colleges. To me, Lincoln was brilliant at holding tension […]

Not long ago, Abu wrote about how social media is being adopted by big name manufacturers. The GE and John Deere examples he shared show that some manufacturers are doing an amazing job with their digital marketing efforts. Data from a recent MarketingSherpa Benchmarking study shows that investments in website design, SEO and social on […]

Like a blindfolded volunteer in an “Old Coke, New Coke” taste test, Republican pollsters and pundits seemed genuinely surprised last week to learn that their trusted brand — “USA” — had changed. Although demographers and groups such as the Pew Research Center have been charting changing US birth/death rates and immigration patterns for decades, and […]

At Elliance, we believe that a mix of smart website structure and content, search engine optimization and pay per click (PPC) work can effectively grow the pool of international prospects.

Here are some areas to focus on when you consider a PPC campaign for recruiting international students.

Because we live in the future, I wasted very little time trading in my two-year-old iPhone 4 for a shiny new iPhone 5 when it was released in September. There was nothing wrong with my old phone, but as a designer of software and websites destined to be used on the new device, I have […]

My fellow webizens: As millions gather today and cast their votes for the next President of the United States, we are reminded of America’s fundamental commitment to democracy these last 237 years — from the throwing off of monarchy and oppression in 1775, to the continuous and peaceful transition of power within the world’s most […]

I’m writing from my small town in Vermont, where schools are closed for Superstorm Sandy, but the sun is shining and it’s as pretty a fall day as we’ve had this year. The lights stayed on. My thoughts go out to those millions of people who have been less fortunate. Like the rest of the […]

Entrepreneurs are famous for creating companies from the depths of their souls. Business from the inside out if you will. But symbols take on a power of their own when they resonate with deeper mythological forces in the collective experience of humanity. And that is what happened in our case. The beginning of my love […]

I joined Elliance about a year ago with just a layman’s knowledge of SEO. The Elliance search team gave me a wonderful primer during my first week, and I’ve continued to enjoy my own learning process through the work we’re doing on behalf of our clients and in support of our own objectives. There have […]

Most manufacturing websites with e-commerce capabilities, or a product catalog, need to be very careful in how they handle their on-site SEO. Good on-page optimization can yield major returns and expand the horizons. On the other hand, sloppy work can lead to disappointed searchers and bad impressions – of your site and of your business. […]