Aha! :: Elliance Blog
When it comes to a paid search (PPC) campaign, it’s not just important to make sure that your ads are seen. It’s important to make sure that they’re seen by the right people. Your goal is to ensure that the people who see and click on your ads are likely to connect with you and […]
If you’re a web professional, Pittsburgh is a great place to call “home.” For one, the city is stuffed with outstanding practitioners from a broad array of webby disciplines. With tech stalwart Carnegie Melon churning out batch after batch of HCI brainiacs and scrappy Pittsburgh Technical Institute (yes, I’m totally serious) minting successive generations of […]
As a firm steadily building a reputation for higher education marketing and branding, we often receive phone calls and RFPs from colleges who quickly disclose a sense of urgency — “we need help” — without necessarily understanding what they want to buy or how a firm like Elliance can make a difference. Given the sandstorm […]
Comparing last four months of pre-launch and post-launch analytics data of recently launched responsive website for a client, revealed some interesting insights. Website traffic remained unchanged Share of Mobile traffic increased Share of Direct traffic increased Shift in Desktop traffic to Mobile Overall, for the new website, traffic visit numbers remained relatively unchanged. However, the […]
In 2005, Jerome C. Weber wrote a journal piece entitled “Why Can’t Colleges and Universities Be Run More like Business?” The public outcry colleges sometimes receive when they are perceived as a business is one answer to Weber’s question. Take Thunderbird School of Global Management, who chose to partner with a for-profit in an attempt […]
There are multiple approaches to building a successful brand for a college or university. I work with brand specialists, designers, writers and content marketers who all have different opinions on what is important to a higher education brand. But from a search marketing perspective, some of the things I consider most important include brand awareness […]
Here at Elliance, we practice what we preach — sending responsive emails just as we encourage our clients to do. Our upcoming newsletter will be our first. (If you don’t currently receive the newsletter and want to check out the result, contact us with the ‘Sign Up for Newsletter’ box checked.) The importance of making […]
Retargeting is a form of online advertising that can help you keep your brand in front of prospects or customers after they leave your website. Did you know that 98% of visitors leave websites without converting?! That means that for every 100 visitors to your website, only two are likely to take a next step […]
Anyone involved with higher education branding and marketing has used such shorthand as “four-year liberal arts college” or “four-year degree.” Likewise, most colleges and financial aid sources will talk about a bachelor’s degree as a four-year effort. But the best national data tells a different story. Reports from the American Council on Higher Education and […]
In conversations with prospective clients about higher education marketing, I often hear this: “We know it makes sense, but.” And you can probably guess what comes after the “but.” But our faculty doesn’t support it. But our budget is split into a million pieces. But my team reports to two different VPs who disagree. But […]