Aha! :: Elliance Blog

Last year, web designers fell in love with minimalism. Ghosted buttons, big hero images and single page designs were just a few trends that occupied our designs. I suppose you could say that for web designers, 2015 was a year of less is more. But what are we doing now? Web designers are taking those […]

Take a look at this video. It was passed around our office recently.   We had a long discussion about it in one of our weekly staff meeting. If you were there, you could easily tell that it struck a nerve. I think that is because the core message in this video encapsulates what we […]

Google has confirmed they will no longer show paid ads on the right side of the search results.

A friend and I were finishing up a late dinner Tuesday night when we realized the New Hampshire primary was just about finished up. Curious for the results, I pulled out my phone to check. But I surprised myself with the first place I looked. Not Google. Not CNN. Or Twitter. Or The Times. But […]

You know, the creative business is an odd bird. Anyone who has a creative bent knows what I mean. My uncle was a welder but when he came home, he was welding crazy little metal sculptures, (which later on became crazy big metal sculptures) transferring what he did at work, welding, into art… his art. […]

The widespread adoption of social media was a marketing game-changer. By 2014, social media users had surpassed two billion, by January of 2015, 42% of the world’s population had access to the Internet and, today, over half owns a smart phone.  The numbers are staggering. But despite predictions just a few years ago that social […]

Director of Branding Ed Macko explores the importance of head and heart in building a brand.

Bob describes a technical hurdle with social media integration while moving blogs from one server to another. Here’s how he solved the problem.

The fold. A term I hadn’t heard before coming to Elliance a little more than a year ago. If you’re sitting there clueless like I was, the fold is a term coined by the newspaper industry to describe the natural fold of a newspaper. You know, because newspapers always come folded in half. In the […]

As a front-end web developer I deal with Design, User Experience, and User Interface challenges on a daily basis. I also have my fair share of opinions on what works and what doesn’t work in UI/UX design. Sometimes I am wrong, and recognizing that you are wrong is the first step towards progress. The following […]