Aha! :: Elliance Blog

If you have ever seen the tango being performed, you have witnessed the ebb and flow of tension and release, and the perfect balance of power and acquiescence. (By Anouchka Unel (Own work) [FAL], via Wikimedia Commons) As with all so-called “lead and follow” dances, the lead must be willing to push and steer; the […]

Organizations, like people, create their own destiny. Here are five forces I’ve come to understand about destiny in the lives of organizations.

Last year, web designers fell in love with minimalism. Ghosted buttons, big hero images and single page designs were just a few trends that occupied our designs. I suppose you could say that for web designers, 2015 was a year of less is more. But what are we doing now? Web designers are taking those […]

Take a look at this video. It was passed around our office recently.   We had a long discussion about it in one of our weekly staff meeting. If you were there, you could easily tell that it struck a nerve. I think that is because the core message in this video encapsulates what we […]

Google has confirmed they will no longer show paid ads on the right side of the search results.

A friend and I were finishing up a late dinner Tuesday night when we realized the New Hampshire primary was just about finished up. Curious for the results, I pulled out my phone to check. But I surprised myself with the first place I looked. Not Google. Not CNN. Or Twitter. Or The Times. But […]

You know, the creative business is an odd bird. Anyone who has a creative bent knows what I mean. My uncle was a welder but when he came home, he was welding crazy little metal sculptures, (which later on became crazy big metal sculptures) transferring what he did at work, welding, into art… his art. […]

The widespread adoption of social media was a marketing game-changer. By 2014, social media users had surpassed two billion, by January of 2015, 42% of the world’s population had access to the Internet and, today, over half owns a smart phone.  The numbers are staggering. But despite predictions just a few years ago that social […]

Director of Branding Ed Macko explores the importance of head and heart in building a brand.

Bob describes a technical hurdle with social media integration while moving blogs from one server to another. Here’s how he solved the problem.