Aha! :: Elliance Blog
Director of Branding Ed Macko explores the importance of head and heart in building a brand.
Bob describes a technical hurdle with social media integration while moving blogs from one server to another. Here’s how he solved the problem.
The fold. A term I hadn’t heard before coming to Elliance a little more than a year ago. If you’re sitting there clueless like I was, the fold is a term coined by the newspaper industry to describe the natural fold of a newspaper. You know, because newspapers always come folded in half. In the […]
As a front-end web developer I deal with Design, User Experience, and User Interface challenges on a daily basis. I also have my fair share of opinions on what works and what doesn’t work in UI/UX design. Sometimes I am wrong, and recognizing that you are wrong is the first step towards progress. The following […]
Like we said in 2012, infographics are trendy, and for good reason. An infographic is a simplified visual representation of something that could be said in a longer, more complex story. Humans are creatures of habit. We’ve been conditioned by major brands like Instagram, Snapchat and Vine to prefer our content in bite size portions, […]
I don’t like the term “UX Design” and this is why. Back in the day, when the Internet was still emerging and I was studying Design at Carnegie Mellon University, we didn’t call people “users”. We called them “people”. As designers we were taught to set our egos aside, and deeply consider the lives of […]
I enjoyed a rare two-hour sit down recently with an entire marketing and communications team at a major university — and we never once talked about story. They, like many of you, spoke of feeling beleaguered by the demands of an unending news cycle, a tumbleweed website and the torture drip of “next in line” requests […]
One of our clients, a small manufacturing company located in southwestern PA came to us with a problem of not getting enough calls for growing their business. Our initial response to their request was to help them with their website and grow their presence on search engines to gain more visibility. However, as algorithms changed, […]
With the holiday rush upon us and a new year quickly approaching, taking a moment to reflect on past victories and envisioning future endeavors is a welcome pause. Changing behavior, enacting new ideas and nurturing relationships should be at the forefront of all businesses this holiday season and into the new year. In fact, it […]
There is an old saying here in Pittsburgh: you can’t get there from here, which refers to the difficulty in getting around due to all of the rivers and streams in the area. I don’t think it’s said to be discouraging, as much as it is said out of laziness — directions tend to be a […]