Aha! :: Elliance Blog
This manifesto for effective enrollment management is a distillation of our key learnings from our team serving more than 100 colleges and universities in the last 25 years.
This manifesto for effective higher education marketing is a distillation of our key learnings from our team serving more than 100 colleges and universities in the last 25 years.
If a company’s culture is shaped by its leader, then here are my personal mantras that are shaping the culture of Elliance, a Pittsburgh digital marketing agency serving clients worldwide. 1. Follow the poetry of your soul. Just like a lotus flower, every person has an inner gift yearning to unfold. Feed your passions. Follow […]
Until recently, the battle for consumer attention on digital devices and platforms was led by Google, Bing, Facebook, Instagram, LinkedIn and Twitter – and to a lesser extent by Pinterest and Snapchat. The entry of Amazon dramatically changes the dynamic of online advertising. It is now the third largest digital advertising platform in the US. […]
After two decades of brushing aside concern for how digital would disrupt higher education, college presidents recognize that the wolf may be arriving in the form of large, gold-plated public universities investing hundreds of millions to capture a winner’s share of the adult/online and military market. Penn State Global, Arizona State University, and Purdue Global […]
College marketing and communications teams increasingly look to boost video teams and budgets. All well and good, but we should not overlook the enduring value and impact of your still image library. It’s easy to grow complacent and assume that last year’s photos will meet this year’s needs. It’s tempting to hire less qualified photographers, […]
By now, you may have started in on your summer reading list for beach, cabin, She-Shed or hammock. Why not a summer reading list for the office? Yes, higher education marketers often move even faster in the summer months. All the more reason to give yourself a once-a-week moment for reflection and inspiration. This list […]
Admission numbers are trickling in. Highly selective and less selective colleges are both missing their enrollment targets. We believe that enrollment VPs and college presidents ought to be examining their shared, but ineffective habits, instead of blaming the usual suspects: unfavorable demographics, increased sensitivity to the rising cost of college, society questioning the overall value of […]
Are you read for voice search on mobile devices and home gadgets like Amazon Echo, Google Home and Apple HomePod?
Great marketing campaigns are powered by a brand-inspired strategy followed by the creation of high-fidelity content. The attention-grabbing content is presented to right-fit prospects using micro-targeting by placing it in the right channels at the right time. Campaign teams measure the performance, and adjust the campaign based on the insights gleaned from analytics data. 1. […]