Here are five big ideas being talked about heavily in the web world that marketers should be considering. Create Once. Publish Everywhere. (COPE). This is the philosophy guiding NPR’s brilliant content/digital strategy which has allowed them to make the most of every story created–serving it up on any device and application. Responsive Web Design Oft understood as a coding and design solution for being able to adapt a site to the ever proliferating number of screen sizes, responsive web design is as much about one content base as it is one code base. Mobile First Mobile First is the concept that if we restrict ourselves to designing for the smallest screen size first, we’ll force ourselves to have to prioritize content and decide what’s really most important. A great way for you to separate the must have vs. nice to have vs. why do we still have? among your thousands of web pages. Storytelling All this device proliferation and talk … Continue reading →