My colleague, Debbie Wilson’s true story about Crocs. Enjoy Being a first time mother, my husband and I capture every moment we can on video. We post videos on YouTube on a regular basis to share with family and friends. My husband wears Crocs and my son, Jordan loves to play with his Daddy’s Crocs. […]
A few symptoms: 1. Unbeknownst to them, their brands are being discussed on twitter, blogs, Facebook, YouTube and other hangouts. 2. Many don’t realize that their brands are losing the PR wars in social media space. 3. They are too busy obsessing over formulating corporate guidelines and policies instead of testing and embracing social media […]
I’ve been faculty advisor this semester for a Master’s Project that involves marketing and building brand presence on Second Life. Consider these statistics: nine million members. 1.6 million online in the past month. Three hours, average time spent each login. And our Fortune 500 client wants to be in front of them. Why? Nine million […]