Gods smile on colleges and universities that pursue and achieve top organic rankings on Google, Yahoo and Bing. Prosperity takes many shapes and forms for colleges ranked on page #1 of search engines. e.g. 1. Prospective Students find the college, inquire, show up at open houses, apply and enroll. 2. Prospective Parents find the college […]
It’s time for colleges and universities to engage in higher education SEO to reclaim their rightful claims to keywords from lead aggregators, content farms, ranking agencies and others.
To be successful in the ever-changing higher education marketing space, ensure top rankings in search results, mobilize your brand, and leverage the power of video.
Depending on how closely you inspect Google search result pages, you may have noticed a recent change in the way some results are displayed. For a certain set of popular search queries – mostly recognizable people and objects like authors, actors, movies, landmarks, etc. – Google is now giving us a peek inside its Knowledge […]
Search results have gone social. There’s no doubt about it. Earlier this year, I wrote about Google releasing its own social network, Google+, and quickly integrating that content into regular search results for those visitors who are logged into a Google account. Bing is now taking a similar leap, re-vamping its entire search interface to […]
During these times when consumers tend to ignore billboard ads, block telemarketing calls, and fast forward through television commercials, inbound marketing is a hot topic. Tactics typically categorized as inbound marketing are ones that encourage interested prospective customers to come to you, as opposed to simply purchasing their attention through advertising and other methods of […]
The New York Times wrote a great and fun story about a nut company that just spent a fortune for the domain nuts.com, despite having a wonderful brand to itself and a thriving online business at nutsonline.com. We had a nice debate internally about all the search and brand impact of this decision. Read Abu’s […]
At Elliance, we are extremely proud of the work we do on behalf of our search clients on a daily basis. We help improve their rankings, visibility, and brand awareness through a customized variety of search marketing services. But, it’s sometimes very difficult to value that visibility we’re providing, both for our clients and for […]
The Internet has evolved precisely at the same time in history as an evolution in the treatment and integration of people with disabilities. In recent years, cognitive and physical handicaps have become better understood and diagnosed, and growing fields like occupational therapy and mental health have revolutionized the concept of what it means to be […]
It’s the age-old question: if you’re ranked organically for a particular search term, is targeting that same term with PPC a waste of money? New research from Google suggests that it’s not. The original study that Google released back in 2011 was a bit shocking. Within real advertiser accounts, Google observed that when PPC ads […]