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Category: Higher Education Marketing

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What’s a Changing Electorate Have to Do With Higher Ed Marketing?

Like a blindfolded volunteer in an “Old Coke, New Coke” taste test, Republican pollsters and pundits seemed genuinely surprised last week to learn that their trusted brand — “USA” — had changed. Although demographers and groups such as the Pew Research Center have been charting changing US birth/death rates and immigration patterns for decades, and […]

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Recruiting International Students with PPC

At Elliance, we believe that a mix of smart website structure and content, search engine optimization and pay per click (PPC) work can effectively grow the pool of international prospects.

Here are some areas to focus on when you consider a PPC campaign for recruiting international students.

Higher Ed Marketing Debate: Liberal Arts vs Real-World Success

In this season of debates, we turn to a higher ed marketing area where debate is endless. What type of college best prepares students for “the real world?” While consumers — students and parents — can find great programs at the extremes of vocational education and classic liberal arts colleges, most of the higher ed […]

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Writing Effective PPC Ad Copy for Higher Education Paid Search, Part 3

Over the last few months, I shared some important factors to consider when writing PPC (pay-per-click) ads: What’s in an Ad? Writing Effective PPC Ad Copy, Part 1 What’s in an Ad? Writing Effective PPC Ad Copy, Part 2 Today, I want to wrap up this short series, and conclude with some of the successes […]

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Recruiting International Students: 10 Website Features That Really Matter

Coming to the US as an international student is a big decision. It’s a decision that foreign students rarely make on their own; the decision typically involves parents, grandparents, extended families, teachers and school counselors. Instead of asking what website features should be built to facilitate this important decision, let’s try to answer the underlying […]

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Recruiting International Students with Creative Digital Strategies

Popular digital strategies for recruiting international students include multilingual websites, active participation in indigenous social media portals, and international SEO. Since everyone is talking about them, I decided to go on a hunt for some unusual ones. Here are a few interesting ones I uncovered: 1. International Scholarship Contests. We ran one to promote Carnegie […]

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Recruiting International Students with Social Media

Social media is increasingly important in creating brand awareness, generating inquiries and at improving yield (the percentage of accepted applicants who choose to signal their intention to enroll by paying a deposit). Recruiting international students from emerging economies is vastly different from recruiting students from US & Europe in four important ways. First, they are […]

Recruiting International Students with SEO

With over 700,000 international students heading to the US in 2012, the race is on to attract the brightest and most financially well-off students. Instead of relying on expensive international recruiting agents who demand portions of college revenues, here is how we are recommending colleges and universities recruit international students: 1. Build language specific or […]

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Recruiting International Students: Colleges Go Direct

The hunt for revenues continues for colleges. With strained budgets and weakened endowments, colleges are in perpetual hunt for sources of alternative revenues. For the last two decades, it was all about expanding their product lines by offering graduate programs, certificates, degree completion, corporate training, and online programs. Now, with drums of riches beating in […]

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Writing Effective Higher Education Paid Marketing Ads, Part 2

Last month, I shared some important factors to consider when writing PPC (pay-per-click) ads Part 1. Today, I want to share some thoughts about writing effective PPC ads that are industry specific — particularly for higher education paid marketing campaigns — and ensuring that they fit into your competitive mix. 1. Use strong call to […]

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  • WordPress vs. Cascade CMS: A Perspective From a Higher Ed Agency That Has Worked With Both
  • 10 AI Prompts to Shape Your Higher Ed Marketing Strategy
  • How to Grow and Increase Enrollment in STEM Schools, Colleges and Universities: Strategies, Tactics and Best Practices
  • The Art and Science of Higher Education SEO Marketing for Colleges and Universities
  • Creating a Financial Education and Wellness Brand That Helps Students Master Their Money: A Case Study
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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