…isn’t taking data from research reports and discovery sessions to come up with creative ideas for a campaign or a tagline. Honestly, that stuff is quite easy. The hardest part is letting go – of forgetting all the old notions, perceptions and sometimes predictable ways a client has communicated in the past; and replace it […]
Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology—where each worker may bloom, secure from the pests purveying contradictory truths. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We […]
For those of us working with and for colleges and universities , the increasing focus on online education has been an undeniable force in the past year or two. This article, published today in the New York Times, discusses an agreement between San Jose State University and Udacity, which is intended to offer remedial and […]
Despite all the cultural and technology changes in the past ten years, today’s enrollment marketing professionals are still largely relegated to email blasts, while the one-to-one interactions are the domain of their colleagues in recruitment. It is now time for marketing and recruitment teams that previously worked in silo — with separate revenue goals and […]
Higher education marketing professionals traditionally equate the “new year” with the turning of an academic calendar, the approach of 2013 is good reason to offer 5 New Year’s Resolutions.
Are you seeing a decline in visits to your website this month? Did that decline, perhaps, begin in November?
Do not fear! You’re probably part of one of many industries that feel the effect of seasonal traffic. For most, December is the worst month.
When St. Thomas University and the University of Mt. Union meet in this coming Saturday’s Division III NCAA football championship — the Amos Alonzo Stagg Bowl — we don’t expect higher education marketing and enrollment teams from either school to be expecting too much of a so-called “Flutie Effect.” The “Flutie Effect” refers to the […]
We know that colleges and universities today are scrambling to adjust to shifting demographics, shrinking budgets, skyrocketing pressure, and other changes on all fronts. We expect (rightly) that college presidents will be educators, diplomats, fundraisers and visionaries. Too often, organizing and managing personnel slips a little bit farther down the list. Too often, today’s presidents […]
I saw Spielberg’s movie “Lincoln” over Thanksgiving weekend. Wonderful screenplay by Tony Kushner and amazing acting by Daniel Day Lewis, Sally Fields and Tommy Lee Jones. I was struck by the parallels between Lincoln’s strategies for consensus building and the branding work we do for Christian colleges. To me, Lincoln was brilliant at holding tension […]
Like a blindfolded volunteer in an “Old Coke, New Coke” taste test, Republican pollsters and pundits seemed genuinely surprised last week to learn that their trusted brand — “USA” — had changed. Although demographers and groups such as the Pew Research Center have been charting changing US birth/death rates and immigration patterns for decades, and […]