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Category: Higher Education Marketing

Elliance

Quick tips on buying higher education brand work.

As a firm steadily building a reputation for higher education marketing and branding, we often receive phone calls and RFPs from colleges who quickly disclose a sense of urgency — “we need help” — without necessarily understanding what they want to buy or how a firm like Elliance can make a difference. Given the sandstorm […]

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Can higher education marketing pros marry non and for-profits?

In 2005, Jerome C. Weber wrote a journal piece entitled “Why Can’t Colleges and Universities Be Run More like Business?” The public outcry colleges sometimes receive when they are perceived as a business is one answer to Weber’s question. Take Thunderbird School of Global Management, who chose to partner with a for-profit in an attempt […]

Higher education marketing: Awareness and Reputation

There are multiple approaches to building a successful brand for a college or university. I work with brand specialists, designers, writers and content marketers who all have different opinions on what is important to a higher education brand. But from a search marketing perspective, some of the things I consider most important include brand awareness […]

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Higher Education Marketing — Who’s Counting?

Anyone involved with higher education branding and marketing has used such shorthand as “four-year liberal arts college” or “four-year degree.” Likewise, most colleges and financial aid sources will talk about a bachelor’s degree as a four-year effort. But the best national data tells a different story. Reports from the American Council on Higher Education and […]

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Building Benign Autocracy in Higher Education Marketing

In conversations with prospective clients about higher education marketing, I often hear this: “We know it makes sense, but.” And you can probably guess what comes after the “but.” But our faculty doesn’t support it. But our budget is split into a million pieces. But my team reports to two different VPs who disagree. But […]

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To change your stars you must win their hearts: a higher ed branding tale.

Recently, while watching the movie “A Knight’s Tale” with my son for about the 50th time (no kidding), I picked up on something I hadn’t heard before in all the times we’d watched it together. If you don’t know the story, it follows the life of a poor 14th century squire named William Thatcher who […]

Elliance

Higher Education Branding: What’s Hockey Got to Do With It?

What might one of the most sophisticated and talented franchises in the National Hockey League have to teach us about higher education branding?

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Higher education marketing strategy for shrinking budgets

When budgets are shrinking, competitors are multiplying and program offerings are expanding, this higher education marketing strategy will help you outsmart competitors without outspending them.

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Why We Love Higher Education Marketing

Three simple reasons we love working with colleges and universities: It keeps us smart One of our favorite parts is working with smart professors, which perpetually keeps us at the edge of digital knowledge and emerging ideas. It keeps us sharp Because colleges and universities don’t have big budgets, we have to constantly help them […]

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Can higher education branding deliver value for students?

Does higher education branding actually help prospects and parents make sound choices?

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  • 10 AI Prompts to Shape Your Higher Ed Marketing Strategy
  • How to Grow and Increase Enrollment in STEM Schools, Colleges and Universities: Strategies, Tactics and Best Practices
  • The Art and Science of Higher Education SEO Marketing for Colleges and Universities
  • Creating a Financial Education and Wellness Brand That Helps Students Master Their Money: A Case Study
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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