We are proud to launch the responsive web design magazine for Carnegie Mellon alumni and friends. Read how we achieved the herculean feat in a short 3 months.
Category: Higher Education Marketing
In higher education marketing, video is a great medium to use. It provides a feel for the environment and student videos make the experience more real for prospects. And it works very well with the changes that we’re seeing in higher education marketing right now. For example: Content consumption habits are changing: User generated content […]
Video clips of how not to market higher education from the best college movies.
Holding two opposing ideas in the brain at the same time is hard, but that’s what is required daily from all marketers, specially higher education marketers. Here are the forces that you have to be thinking about in 2014: Do you have another dimension to add to this? Lear more about our higher education marketing […]
In 1990, economist David Breneman published an article, “Are we losing our liberal arts colleges?” and spoke to the decline in the number of liberal arts colleges. Yet in 2012, the U.S. Department of Education data showed that enrollment in private nonprofit colleges and universities increased 1.9%, while total post-secondary enrollment in the U.S. declined […]
When working with clients on their higher education marketing strategies, we try to find their most marketable assets and build campaigns around them. Sometimes, the tough part is finding those distinguishable assets. These institutions no longer have that problem thanks to their clever CIOs. Five higher education CIOs who are taking the guesswork out of […]
On many of the nearly 5,000 colleges and universities across America, Admissions and Marketing staff often share a building and sometimes an office. Regardless of where the two teams sit, they always share an institutional charge — enhance the product/experience, engage a wide community of prospects, parents, alumni and partners, and build reputation. What’s much […]
In my experience, if you want to put your higher education brand to a quick and dirty reality check — what engineers call “stress and failure” analysis — there are two places to look. First, review any and all content that’s scored high enough to be placed in the feature area of your home page […]
With the holiday season in full swing and 2014 right around the corner, many of our clients and prospective clients are thinking about enrollment for the coming fall. Although your incoming students for 2014 may (and should!) be a top priority, I’m going to suggest that you look a little bit further. It’s not too […]
With Thanksgiving just behind us, like many nonprofits, colleges and universities, you’re probably getting ready to publish the annual “year-end giving” information on your website or send out an email appeal to prospective donors. If so, that’s great. If not… you’re missing a huge opportunity. Consider the following statistics: “The average person makes 24% of […]