Two weeks ago, I received a call from the alumni office at my alma mater. A friendly and an upbeat voice greeted me. He was a freshman at the School of International Service. I thought to myself, “is this a donations call?” Slowly but surely the call evolved into a conversation reviving a sense of […]
Why, despite our best intentions and efforts, can we all make bad decisions? Social scientists point to the phenomenon of “cognitive bias” — a scholarly and polite way of saying that we should not so quickly and easily believe everything we initially perceive or think. The more complex the set of choices and decisions, the […]
Why relaunch the online Carnegie Mellon responsive university magazine when it was relaunched just two years ago? Two reasons: big data & branding.
Over the past four years, my personal life as a parent of two college-bound children and my professional life where I spend time in the higher education space have been on one long, yet fascinating, head-on collision. It’s been an eye-opening look at enrollment marketing from two divergent vantage points. In the battle for the […]
Inbound marketing, as defined on the Elliance Higher Education Inbound Marketing Flashcards website, is the continuous creation of relevant and high quality content, which helps to build strong, authentic connections with existing networks and helps to extend those networks through social sharing and conversations. In this definition lies the key to why inbound marketing is […]
Higher education institutes are generating data from a variety of sources: CRM data, web analytics, enrollment data, student data, LMS data and alumni data. All this information is causing a data glut where data is being gathered, stored and forgotten due to a variety of reasons. According to EDUCAUSE, data in numerous cases is only […]
As of yesterday, August 24th, Amazon had listed 24,393 books on brand marketing ready for you to read (have fun). Al Reis has 22 Immutable Laws of Branding. Jack Trout emphasizes differential. And I recently saw a brand glossary from a nationally-known, prominent marketing firm that contained more than 50 brand terms and descriptors. Oh […]
At Elliance, we receive countless higher education request for proposals (RFPs). Knowing that colleges and universities put together RFPs semi-annually at best, it’s no surprise that some lack clarity. However, the best way to get exactly what you want is to make your RFP crystal clear. Here, are the four most common issues as well […]
So what is an information session? Information sessions are provided by most higher education institutions to provide prospective students and their families the opportunity to see the campus, learn about the university and develop a personal connection. They also provide program specific details and the opportunity to meet faculty, students and counselors. The target audiences […]
Autumn is right around the corner, which means another exciting college football season is not far from kick-off. For many colleges, football is an integral part of the campus experience and with rabid student fan bases and celebrated traditions, it should be highly considered in higher education enrollment marketing strategy. More and more schools are fielding inaugural football teams […]