To higher education marketing pros, April & May is “yield season.” It’s the culmination of all their marketing and relationship-building efforts to convert a suspect to a prospect to an applicant to an admitted student. Yield is the percentage of admitted students who actually decide to enroll. This is a big deal in enrollment marketing […]
Thought you might enjoy some inspiring videos: Typolution Words as Image The Ten Commandments
It’s getting hard to remember life before social media – much more so since mobile devices enabled its wholesale invasion of every corner of our lives. One of the conundrums I’ve observed people encountering is that of how heavily committed one should be to keeping up with the goings-on of his or her social set. […]
Perhaps this is already old news, but I see sign all around us that we have now entered the age of visual thinking. Here are a few signs: Infographics are everywhere now Target, with its focus on affordable yet well designed objects, keeps expanding Cultural institutions such as museums, botanical gardens, aquariums are now all […]