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Category: B2B Marketing

Elliance

A Blog About a Dog: What a Puppy Can Teach Us About B2B Marketing

Two months ago, I brought home an eight-week-old miniature schnauzer named Ellie. She only weighed four pounds. She needed to go outside in the wee hours of the morning. She prompted me to ask myself, “What have I done? How will I get through this? Will this get any easier?” Since this little bundle of […]

Elliance

Numerati – B2B flavor

Earlier I had posted my review and critique of Stephen Baker’s book ‘Numerati’, noting that he doesn’t give b2b examples. Since the, I have been on the hunt for b2b examples. I just found another one by Otis Elevator company, which offers the following service on their website: REM® Remote Elevator Monitoring Otis developed the […]

Elliance

B2B Numerati

I just finished Numerati by Stephen Baker. Enjoyed the book with chapters on how Numerati are watching, monitoring, and modeling people as workers, shoppers, voters, bloggers, terrorists, patients, and lovers. Not much here if you are interested in B2B space, but I met two people recently who I would classify as B2B Numerati. The first […]

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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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