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Category: Advertising

Elliance

Amazon Advertising is Changing the Battle for Consumer Attention

Until recently, the battle for consumer attention on digital devices and platforms was led by Google, Bing, Facebook, Instagram, LinkedIn and Twitter – and to a lesser extent by Pinterest and Snapchat. The entry of Amazon dramatically changes the dynamic of online advertising. It is now the third largest digital advertising platform in the US. […]

How Data Analytics Informs Marketing Campaigns

How Spotify gains insight from data based on user listening habits and how the digital marketing team at Elliance makes use of data analytics to inform user experience and marketing campaigns.

Elliance

The appeal to emotion; Sappy vs. Genuine

You want to see the world’s most well-practiced and ridiculous eye roll? Play me a sappy country music song. I see right through that charade – disingenuous, insipid and frankly offensive. Cue. That. Eye. Roll. To me, there are two kinds of emotional appeals in advertising and media. First, the kind I’ve just mentioned — […]

Elliance

My favorite 2016 Olympic Commercials

For an ad lover and athlete like myself, the olympics are like super bowl, but better — I get to experience great ads for two weeks straight. (The only difference is the advertisement restrictions that the International Olympic Committee for non-sponsors but this isn’t a blog about those rules. This is a blog about the awesomeness that has […]

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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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