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I remember walking along the New York City High Line — a Queens railway turned scenic nature path through Manhattan — and looking up to see one of Spotify’s vibrantly colored billboards on the side of a nearby building. It … Continue reading
Posted in: data-driven advertising, data-informed user experience
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In recent blogs we’ve discussed the many benefits of universities and colleges utilizing Snapchat as a higher education marketing tool — from Geofilters that essentially act as digital billboards to Snapchat stories, which give you raw, in-the-moment exposure to a … Continue reading
Posted in: social media strategy
I live for stories. Simply being in the presence of a good story being told or lived right there in the moment sends adrenaline pumping through my veins. In what is one of the most inspiring TED Talks I have … Continue reading
I have this love for story — the hear and the tell — the feel that comes from being submersed in a good narrative. I believe that I was born with this hunger for story, driven by a native curiosity … Continue reading
My family recently took a trip to Portugal and Spain. Be it my first time in Europe, I could compose a never-ending list of all the things that astounded me — from the decadent pastries to the new and exciting … Continue reading
Posted in: web design, website architecture
Since the day I walked into Elliance, a digital marketing agency, for a “meet and greet”, my preconceived idea of what life looked like inside “the business world” was shattered. Elliance was something I’d never expected – a place full … Continue reading
Posted in: digital marketing agency, Elliance culture