For the past nine years, I have been planning and promoting Elliance’s educational seminars and webinars for university administrators and business executives as an avenue to share knowledge and build relationships. So much has changed since we started offering these events that the only way I can evaluate the evolving needs of our audiences is […]
Like their corporate counterparts, higher education needs to leverage strong marketing and branding, embrace authenticity to deliver real competitive advantage.
As the product of a liberal arts education and the mother of a college senior studying political science and history, I get a little defensive about the singular focus on STEM and the perceived lack of value in more generalized studies. In this economy, demand is high for graduates with specialized talent in science, math […]
Not since radio in the 1920s and television in the 1960s has a medium played such a significant role in a presidential election. In February, copywriter Erin McCarthy discussed how social media, particularly Snapchat, was changing how voters follow election results, but social media has also transformed campaigns themselves in ways that were unimaginable just […]
The widespread adoption of social media was a marketing game-changer. By 2014, social media users had surpassed two billion, by January of 2015, 42% of the world’s population had access to the Internet and, today, over half owns a smart phone. The numbers are staggering. But despite predictions just a few years ago that social […]
One of the best gifts that I ever received was a copy of the book How to Take the Fog Out of Writing by Robert Gunning. At the time, I was just two years out of college with a tendency for verbosity, $10 dollar words and copy that often well exceeded my allotted word count, […]
Over the past four years, my personal life as a parent of two college-bound children and my professional life where I spend time in the higher education space have been on one long, yet fascinating, head-on collision. It’s been an eye-opening look at enrollment marketing from two divergent vantage points. In the battle for the […]