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Thoughts from Abu Noaman

Elliance

Closing the loop on customer service

I recently took my 6-year-old son to the Ringling Brothers Circus and was really impressed with the focus on the customer. Buying tickets from Ticketmaster was comparatively easy (though the nanoseconds you have to actually make the purchase could be extended), and printing out your tickets ala airline e-tickets was great, but the really impressive […]

Elliance

Eat, drink, be engaged.

I have a Starbucks card, given to me as a thank-you by some folks at school. I don’t drink coffee (after drinking 7-8 cups a day my first year at the ad agency, I gave it up forever), but I do drink tea, Izze, and eat chocolate chip cookies and iced lemon loaf. Oh, and […]

Elliance

You’re Only As Social As Your Media

I’ve been faculty advisor this semester for a Master’s Project that involves marketing and building brand presence on Second Life. Consider these statistics: nine million members. 1.6 million online in the past month. Three hours, average time spent each login. And our Fortune 500 client wants to be in front of them. Why? Nine million […]

Elliance

Don’t think UI, think UE.

We are full-on into what Joseph Pine and James Gilmore dubbed “The Experience Economy” in their 1999 book of the same name. No news to marketers, right? Well, maybe. Although Amazon comes up with 48 books in the immediate neighborhood of “experiential marketing,” and Google weighs in with 495,000 hits, do you really treat marketing […]

Elliance

Our (so-called) Digital Life.

Look around. What are people doing? If you’re at work reading this, chances are pretty good that you and all those around you are banging away on a keyboard, that you’re interacting more digitally than you are humanly. Admit it: when you’re in a meeting, how often are you more focused on checking your email […]

Elliance

Not-so-sweet experience management, Part 2

I learn a lot talking with customers, but I learn a lot more talking with lost customers. I think losing a customer should hit a company like losing a friend or lover hits a person: you should (usually) just feel darn bad about it. But even losing a customer can be turned into a good […]

Elliance

Not-so-sweet experience management, Part 1

A few weeks ago, right before school started, my six-year-old son and I went to Herseypark amusement park, in Hershey PA. It’s about a three-hour drive from home, so going there was a commitment, and expectations were high, particularly since going there with his older brother and sister had been a ritual that we absolutely […]

Elliance

The foundations of electronic engagement

We’re surrounded by RF, IR, EM, and God-knows-what-else. My six-year-old son has his own iMac (the original Bondi Blue one; a hand-me-down from his big sister). He “checks it” early in the morning before school. He’s been able to launch apps and change screen resolution since he was three. He knows the difference between Safari, […]

Elliance

Pittsburgh2050: What do you want Pittsburgh to be like in the year 2050?

In 2008, Pittsburgh will mark its 250th anniversary with a yearlong celebration. With the anniversary approaching, we thought about all the voices and ideas in Pittsburgh, and about Pittsburgh’s enormous potential still to be realized.We decided to challenge the region to look forward, and ask: What do you want Pittsburgh to be like in the […]

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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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