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It’s getting hard to remember life before social media – much more so since mobile devices enabled its wholesale invasion of every corner of our lives. One of the conundrums I’ve observed people encountering is that of how heavily committed … Continue reading
Posted in: Social Media, user experience, ux
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I have a friend named Devan. Like a lot of my friends (and a lot of your friends too), Devan has a cell phone. It’s an aging iPhone 3G. You can tell it apart from the iPhone 4 (and 4S) … Continue reading
Posted in: mobile, mobile app, user experience, ux
A few weeks ago, I wrote about the need for judicious consideration of whether to embark on an app-building journey or build a mobile-friendly website. A couple of days later, Buzz Andersen at Tumblr said something in an interview that … Continue reading
Posted in: digital communication, mobile, user experience, ux
Once upon a time, a project (the making of, let’s call it, “The Product”) would go like this: Having finished discovery, the project lead, an information architect, and a content strategist would articulate the site’s purpose, structure, content strategy, and … Continue reading
In my last post, I talked about how to use analytics to research your mobile website visitors so that you can make an informed decision about your future mobile projects. This time, we’ll look at how surveys and interviews can … Continue reading
Posted in: Marketing Strategy, mobile, user experience
By now, you’ve realized you need a mobile presence. Or maybe you already have one, or are trying to figure out whether it’s really working for you. Is it time for phase two? Your current state aside, chances are you’ve … Continue reading
Posted in: Analytics and Metrics, mobile, user experience
It’s a scene as familiar as your drive to work. The conversation is marked mainly by questions. A 17-y.o. high school senior and his parents discuss college as they clear the family dinner table. What are his options? Why isn’t … Continue reading
Posted in: mobile, user experience
We are full-on into what Joseph Pine and James Gilmore dubbed “The Experience Economy” in their 1999 book of the same name. No news to marketers, right? Well, maybe. Although Amazon comes up with 48 books in the immediate neighborhood … Continue reading
Posted in: digital communication, digital life, user experience
