Ideas, musings and inspirations.

You want to see the world’s most well-practiced and ridiculous eye roll? Play me a sappy country music song. I see right through that charade – disingenuous, insipid and frankly offensive. Cue. That. Eye. Roll. To me, there are two … Continue reading

Elliance held its annual employee holiday bash last night. It was tons of fun. And we had a lot to celebrate — It’s been a great year! We are so thankful for our awesome clients and freelance talent!   Happy Holidays … Continue reading

For an ad lover and athlete like myself, the olympics are like super bowl, but better — I get to experience great ads for two weeks straight. (The only difference is the advertisement restrictions that the International Olympic Committee for non-sponsors but this … Continue reading

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“Everything you quote — every movie, every TV show, every lyric — has been endlessly rewritten… Fall in love with rewriting!” My uncle, who is a great writer, recently said these words. And I love them. It’s a process I … Continue reading

A friend and I were finishing up a late dinner Tuesday night when we realized the New Hampshire primary was just about finished up. Curious for the results, I pulled out my phone to check. But I surprised myself with … Continue reading

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A gift. A donation. A lunch. A trip. Volunteering. An interview. They’re all grounds for a handwritten thank you note. To me, it’s a big priority. It’s an appreciation I got from my father. Looming is the memory of my … Continue reading

The Greeks called it their Muse. The Romans called it the Ingenium (the genius). I call it whatever that magic is that gets some meaningful words onto the page. Inspiration. I recently heard a great re-air of a RadioLab interview … Continue reading

In light of my yellow Elliance copywriter’s desk making its first journey around the shy Pittsburgh sun, I got to thinking about what I’d learned about higher education marketing in the last year, and if there was anything the handful … Continue reading