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Tag: User Experience

Academic Program Finders Best Practices and Examples

In the era of declining college enrollments, every student matters. Norman Nielsen Group research shows that because of poor website user experience, almost half (48%) of prospective students didn’t realize that the university offered the program that they were looking for even when it did. The primary doorway for finding a program is through academic […]

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Climb on board the Usership…

Design for mobile first? No way. I was in denial. People couldn’t possibly enjoy trolling the Internet more on their smartphones than through their computers. Or could they? I thought about my own habits. Wake up. Check Facebook. Go about my morning routine. Get ready to leave the house. Facebook. Drive to work. Facebook. Go […]

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Toppling the Towers

Take a look at this video. It was passed around our office recently.   We had a long discussion about it in one of our weekly staff meeting. If you were there, you could easily tell that it struck a nerve. I think that is because the core message in this video encapsulates what we […]

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Design For The Human Experience

I don’t like the term “UX Design” and this is why. Back in the day, when the Internet was still emerging and I was studying Design at Carnegie Mellon University, we didn’t call people “users”. We called them “people”. As designers we were taught to set our egos aside, and deeply consider the lives of […]

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Pooh Sticks & Commandants

It’s getting hard to remember life before social media – much more so since mobile devices enabled its wholesale invasion of every corner of our lives. One of the conundrums I’ve observed people encountering is that of how heavily committed one should be to keeping up with the goings-on of his or her social set. […]

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Why Won’t Devan Replace His Broken iPhone?

I have a friend named Devan. Like a lot of my friends (and a lot of your friends too), Devan has a cell phone. It’s an aging iPhone 3G. You can tell it apart from the iPhone 4 (and 4S) by its rounded edges and plastic case back. Devan’s had this phone for three years […]

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The Unbearable Narcissism of Mobile Users

A few weeks ago, I wrote about the need for judicious consideration of whether to embark on an app-building journey or build a mobile-friendly website. A couple of days later, Buzz Andersen at Tumblr said something in an interview that rings true for most of us not profoundly drunk on the Kool Aid of the […]

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Getting Responsive

Once upon a time, a project (the making of, let’s call it, “The Product”) would go like this: Having finished discovery, the project lead, an information architect, and a content strategist would articulate the site’s purpose, structure, content strategy, and page requirements. This would take the form of a package of deliverables including spreadsheets, site […]

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Surveys and Interviews: Getting to Know Your Mobile Visitors

In my last post, I talked about how to use analytics to research your mobile website visitors so that you can make an informed decision about your future mobile projects. This time, we’ll look at how surveys and interviews can help you glean insights about your mobile presence (or lack of) from your site’s visitors. […]

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Who are your mobile visitors? Ask your web analytics.

By now, you’ve realized you need a mobile presence. Or maybe you already have one, or are trying to figure out whether it’s really working for you. Is it time for phase two? Your current state aside, chances are you’ve got mobile on the mind. But how do you know what your visitors want? It’s […]

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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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