Ideas, insights and inspirations.

Elliance, a higher education enrollment marketing agency, has built a reputation by both increasing and growing online student enrollment for dozens of colleges and universities. Founded on the principle of right-fit matchmaking, our recommended strategies revolve around six core beliefs. First, if they can’t find you, they can’t buy you. Second, if they do find you, you can’t bore them into buying from you. Third, the students must be able to see themselves at your institution. Fourth, you must pursue right-fit students at all cost. Fifth, you must be easy to do business with. Sixth, you must be supportive and understanding of life constraints of online students. All our recommended actions for increasing online enrollment revolve around these core beliefs: 1. Offer Online Degrees in Ideal Formats and Starts: Offer your online programs in formats that are convenient for working professionals. Online students prefer frequent starts for courses, ideally every 8 to 12 weeks, and need the flexibility to pause and … Continue reading

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To combat shrinkage in college-bound high school students, higher education enrollment marketing professionals are developing strategies for winning an outsized share of the online, adult, graduate and international student markets. In other blog posts, I’ve shared our playbooks for increasing and significantly growing adult, graduate and international students enrollment. In this blog post, I’ll address strategies for recruiting online students. In growing enrollment for online  programs for the past 25 years for numerous colleges and universities, we have learned three things: First, students can’t buy your programs or buy-into your college unless they can find you on Google page one or are referred by satisfied peers and friends; Second, you must build student support and flexibility into every aspect of your online offerings; Third, someone on your team must play the role of chief experience officer who views the entire student experience from their perspective. To succeed, higher education institutions must deploy a unique balance of the marketing air-game, boots-on-the-ground game and follow-up contact strategies. … Continue reading

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