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Retargeting allows you to follow users who’ve previously visited your website as they browse the Web. You want to be sure you are getting the most out of your retargeting campaigns, and most importantly, your repeat visitors. Be sure to avoid these 3 retargeting mistakes: 1. Unclear and non-specific visitor segments One of the biggest mistakes is to retarget to ALL visitors from the pages you are targeting. You want to be sure to create visitor segments that align with your goals and your audience. For example, you should not show an undergrad retargeting ad to a prospect who just visited your MBA program page. 2. No tags on important pages on your website and/or campaign landing pages Once you’ve determined your retargeting campaign objectives and campaign segments, it’s important to tag all of your web pages properly. Then, you can create campaigns that target each visitor segment. 3. Not using all available ad banner sizes It’s important to run … Continue reading

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