A new year is always the perfect time to evaluate personal and professional goals. Which explains why the article, 10 Resolutions Marketers Should Make —And Keep — In 2017 caught my eye. I thought this article included some good advice: Marketers should resolve to prioritize the mobile customer experience. Marketers should resolve to stretch and exercise more. Marketers should resolve to stop combating ad blockers. Marketers should resolve to create seamless experiences. Marketers should resolve to partner more closely with the startup community. Marketers should resolve to spend more time actually interacting with customers. Marketers should resolve to leverage mobile location data. Marketers should resolve to invest more in video. Marketers should resolve to truly get to know their customers. Three of these resolutions, prioritizing the mobile customer experience, investing more in video and getting to know customers are topics Elliance often discusses with our clients. Instead of making resolutions at work or in your personal life, consider focusing on … Continue reading →