Imagine a marketing agency designed specifically for the schools that shape the world’s most influential professionals—lawyers, doctors, engineers, business leaders, and visionaries. Elliance isn’t just a marketing agency. We’re a partner in revolutionizing how schools communicate their value to the world. We bring together the power of technology, storytelling, design and search to create campaigns […]
First-year enrollment in law schools has significantly declined over the past decade. While there are signs of a modest rebound, the competition to attract a shrinking pool of law students remains intense. Adding to the challenge, one-third of law school applicants are choosing not to participate in candidate referral services. How can law schools adapt […]
Experience tells us that great beginnings matter for these reasons: a clear purpose calms the winds of change seeing (our future) becomes believing strong messages invite loyalists trust takes root The number and variety of decisions, opportunities and challenges that come with assuming leadership of a major law school require a steady hand. Below, we’ve […]
(Revised Jan 2, 2025) Elliance, as a marketing and strategy agency, views the US News law school rankings from a brand strategy perspective. For us, a brand is the sum of all experiences, be they virtual, experiential or architectural interactions. From our perspective, law school Deans should neither feel paralyzed by the rankings nor surrender […]