Ideas, insights and inspirations.

Today, more than any other touch point, a website is the digital soul of an organization. As one of Pittsburgh’s longest standing manufacturing website development agencies, Elliance has been delivering prosperity to regional and national industrial companies for the past 30 years. Our arsenal of website development best practices includes: 1. Start With a Smart Strategy and Plan Revenue Strategy, Communication Strategy and Search Engine Ranking Strategy are the three pillars of a smart manufacturing website development strategy. Bake each of them into every stage of website development. A good website development project begins with a thoughtful plan. Map out and outline all of these facets up-front: Ambitious goals and objectives – for inquiries, revenue, communications and search engine Target audiences – buyers, influencers, specifiers and talent of all ages you plan to recruit Requirements and needs – for users (stated and unstated), business, content administrators Content strategy – in service of delighting each target audience Specifications – for interactive … Continue reading

Posted in: ,

A breed of automated website builder platforms have recently emerged in the market. At first glance, they are attractive because content marketers without any coding and programming knowledge can build a website quickly. However, the websites they generate are cookie-cutter, bloated, not SEO friendly, and not ADA compliant.  They may be okay for frugal small business and non-mission-critical websites, but they don’t stand a chance at becoming engines for liberating revenue for fast-growing small, medium and enterprise companies. Mission-critical websites need custom argument construction on key pages, lightening speed, SEO friendliness, and ADA compliance.  For mission-critical websites, Elliance has created Smart Page Builder to create custom websites that are easy to manage and operate by non-technical content marketers. Our Smart Page Builder: revolutionizes website development by providing an intuitive interface that allows content marketers with varying technical skills to create and customize web pages easily.  streamlines the website development process and reduces the need for coding knowledge. democratizes website creation and … Continue reading

Posted in: ,

Today, more than any other marketing touch point, a website is the digital soul of an organization. All roads lead to it. As a mission-critical asset, it must be kept current and fresh with an easy-to-use content management system (CMS). Which one should you pick? I hope this post help you answer the question. The CMS Ecosystem Generally speaking, the CMS exists in the following setting with the responsive website powered by the CMS, and various website users experiencing it on their favorite devices. The Desirable CMS Feature Set A robust CMS system must be: User Friendly – The CMS should be easy to use for both non-technical content administrators and web/technology teams. It should have spell-checkers, content preview, and content rollback features. Customizable – It should be flexible and customizable for standard tasks, but it should also have the ability to extend its capabilities with custom language support. Scalable –  The CMS should be able to handle large amounts of content and accommodate the … Continue reading

Posted in: ,