Ideas, insights and inspirations.

Search Engine Optimization (SEO) is the process of improving your website and creating fresh content to improve your website rankings on Google, Bing and other search engines. Search engine algorithms today use Artificial Intelligence (AI) to understand and interpret user queries and serve up search results. Google has introduced some famous algorithm updates like RankBrain, Bert and MUM which use AI principles to improve search functionality. With the introduction of ChatGPT, AI has gone mainstream and now everyone is talking about it. However, in the world of Search algorithms & SEO, AI has been playing a part for a much longer time. Here are some of the ways these AI principles are being used to serve up results that users are looking for: 1. Natural language processing (NLP) AI-powered NLP enables search engines to understand the context, intent, and semantics of search queries and website content. The Google Hummingbird update that launched in August 2013 represented a fundamental change in … Continue reading

Posted in: ,