SEO or “search engine optimization” is a set of techniques higher education marketers deploy to improve their institution’s natural or organic website rankings on Google, Bing and other international search engines. 30 years of experience and research have shown us that Google page rankings are more trusted, command the lion share of clicks, generate more […]
In the past 30 years, Elliance has deployed SEO strategies for more than 100 colleges, universities and higher education institutions in service of growing their enrollment, endowment and reputation. Why have we insisted on recommending SEO to our higher education marketing clients? For two reasons. First, because Google/Bing page 1 is destiny. Trusted page one […]
This SEO basics guide was written to help under-resourced, small to medium colleges, universities and higher education institutions who can’t compete in the marketing arms race and yet need to out-wit and out-smart the deep-pocketed Goliaths.
Higher education SEO expertise. Elliance, a digital marketing agency, crafts tailored higher education marketing campaigns for colleges and universities. Here is a comprehensive glossary of search engine optimization terms for enrollment managers and admissions professionals.