Higher education institutions occasionally turn to Elliance to revitalize their identity. Motivations vary: some want to shed an old skin and put on a new one, while others aim to sharpen their focus and distance themselves from their competitors; some simply seek to modernize their image to align with evolving market trends, and a few […]
Tag: Higher Education Brand Architecture
There isn’t an algorithm for defining brand architecture in higher education. However, some heuristics or common patterns exist that will help colleges and universities frame their specific situation.