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Tag: Higher Education

Elliance

Three Ways for College Presidents to Communicate and Lead Going Forward

A familiar Chinese proverb instructs: “To know the road ahead, ask those coming back.” The current situation in higher education defies that enduring wisdom. Change arrived suddenly, with little regard for institutional history or might. In this respect, all colleges stand on relatively common ground. All college presidents, to a degree, have become new college presidents. […]

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Rediscovering the Value of Liberal Arts

As the product of a liberal arts education and the mother of a college senior studying political science and history, I get a little defensive about the singular focus on STEM and the perceived lack of value in more generalized studies. In this economy, demand is high for graduates with specialized talent in science, math […]

Leveraging Big Data in Higher Education

Higher education institutes are generating data from a variety of sources: CRM data, web analytics, enrollment data, student data, LMS data and alumni data. All this information is causing a data glut where data is being gathered, stored and forgotten due to a variety of reasons. According to EDUCAUSE, data in numerous cases is only […]

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When in brand limbo, tell a good story

As the world of higher education settles in after a frenzied first few weeks of new faculty introductions, last minute dormitory re-assignments and opening football weekend, there is that lingering question: what should we do about our brand? Whether you’re stuck in avoidance or racing headlong toward action, it’s worth considering a pause. Maybe past […]

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Top Five Year-End Giving Resolutions

With Thanksgiving just behind us, like many nonprofits, colleges and universities, you’re probably getting ready to publish the annual “year-end giving” information on your website or send out an email appeal to prospective donors. If so, that’s great. If not… you’re missing a huge opportunity. Consider the following statistics: “The average person makes 24% of […]

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Students will decide whether colleges live or die

The question of whether MOOCs pose a threat of extinction to brick-and-mortar institutions is akin to the argument of whether digital music destroyed, is destroying, or will destroy the music industry. The answers to the latter questions are no, no and no, while the answer to the former is still no. MOOCs are goosing the […]

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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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