While we heed one alarm after another signaling the decline of higher education as we know it (brick and mortar campuses made irrelevant by more, better and cheaper online courses and degree programs) a counter revolution can be seen and heard, in the form of heaving equipment digging foundations, paving roads and pouring fresh concrete. […]
As a firm steadily building a reputation for higher education marketing and branding, we often receive phone calls and RFPs from colleges who quickly disclose a sense of urgency — “we need help” — without necessarily understanding what they want to buy or how a firm like Elliance can make a difference. Given the sandstorm […]
What might one of the most sophisticated and talented franchises in the National Hockey League have to teach us about higher education branding?
Does higher education branding actually help prospects and parents make sound choices?
One of the tensions we hold at Elliance has to do with the pros and cons of specialization. While most of our work focuses on higher education marketing — where we have deep experience — we also meet a wider set of client challenges in manufacturing, banking, non profits and other worlds far from campus. […]
A shift from outbound to inbound marketing can seem like a major transition for any institution. We recommend getting started by taking stock of your current approach.
Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology—where each worker may bloom, secure from the pests purveying contradictory truths. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We […]
Despite all the cultural and technology changes in the past ten years, today’s enrollment marketing professionals are still largely relegated to email blasts, while the one-to-one interactions are the domain of their colleagues in recruitment. It is now time for marketing and recruitment teams that previously worked in silo — with separate revenue goals and […]
Higher education marketing professionals traditionally equate the “new year” with the turning of an academic calendar, the approach of 2013 is good reason to offer 5 New Year’s Resolutions.
When St. Thomas University and the University of Mt. Union meet in this coming Saturday’s Division III NCAA football championship — the Amos Alonzo Stagg Bowl — we don’t expect higher education marketing and enrollment teams from either school to be expecting too much of a so-called “Flutie Effect.” The “Flutie Effect” refers to the […]