Brands refresh their identity to keep pace with an ever-changing world while holding onto the essence that made them resonate in the first place. Practically, it’s a renewal rooted in strategy—responding to emerging markets and shifting customer needs, technological advances, and competitive landscapes. Here are seven stories of brands which chose to refresh their identity: […]
Higher education institutions occasionally turn to Elliance to revitalize their identity. Motivations vary: some want to shed an old skin and put on a new one, while others aim to sharpen their focus and distance themselves from their competitors; some simply seek to modernize their image to align with evolving market trends, and a few […]
There isn’t an algorithm for defining brand architecture in higher education. However, some heuristics or common patterns exist that will help colleges and universities frame their specific situation.