Aha! :: Elliance Blog
In searching for the true essence of brands, we often journey, sometimes physically and at other times virtually, to mythical lands of their origin stories. Consider some recent places we have visited in our imagination: Xanten in Rhineland where St. Norbert was born, monasteries of Holy Cross in Southern France where Blessed Basil Anthony Moreau […]
In my last post, I talked about how to use analytics to research your mobile website visitors so that you can make an informed decision about your future mobile projects. This time, we’ll look at how surveys and interviews can help you glean insights about your mobile presence (or lack of) from your site’s visitors. […]
I attended a higher education branding session at the AMA/Higher Education conference a few years back led by Purdue University’s chief marketing officer, Teri Thompson and Elizabeth Scarborough, CEO/Partner at the well-known quantitative research firm Simpson/Scarborough. Toward the end of the productive hour that covered Purdue’s extensive investment in market research, staff re-structuring and process […]
Has it been a busy week for you, so far? Because it sure has been for us. Our SEOgrams iOS app is back on the App Store after our recent transition to an Enterprise developer license; we completed and delivered a huge site map for a major university; and we’re busy wrapping up wireframes for two […]
James Turrell, the artist of light, recently said “In a lucid dream, you have a sharper sense of color and lucidity than with your eyes open. I’m interested in the point where imaginative seeing and outside seeing meet, where it becomes difficult to differentiate between seeing from the inside and seeing from the outside.” I […]
It was a dark and stormy brainstorm session. Ideas were flying. “What if we could connect them to people who came before them and then show them the ones they could influence after?” “What if we use a narrative device, juxtaposing past stories with current stories. The platform could provide a dramatic backdrop for the […]
By now, you’ve realized you need a mobile presence. Or maybe you already have one, or are trying to figure out whether it’s really working for you. Is it time for phase two? Your current state aside, chances are you’ve got mobile on the mind. But how do you know what your visitors want? It’s […]
In January, Google search results received a major overhaul. The dominant US search engine debuted “Search Plus Your World,” a new results format that takes personalization – and visibility of Google+ content – to new heights. What is Google+? Google+ is Google’s social network. It offers many of the same features as Facebook (building connections, […]
I read with great interest and empathy two stories this past Monday related to the burdensome cost of higher education — one setting the level of total student debt in the US at $867 billion last quarter; the other alerting us that campus food pantries are becoming commonplace as many students struggle to afford groceries. […]
In our view, branding is the process of: attaching an idea to a product or service e.g. achievement for Nike, freedom for Southwest Air. creating expectations and promises around a product or a service creating strong to impenetrable differentiation in the marketplace What’s your definition?