Aha! :: Elliance Blog
It’s not a typo. The last few years have been marked by repetitive, breathless cries from the web design community: “Should designers know how to develop?” Making a website is different than making a printed item. Designers – the myth goes – trace their collective lineage back to print design. But websites are coded, and if […]
For those tracking the tectonic shift among major college football affiliations, last week’s announcement that Notre Dame University would leave the Big East and join (reluctantly?) the Atlantic Coast Conference amounted to the last big rock falling. What’s any of it have to do with higher ed marketing? While it’s easy to dismiss these front […]
Coming to the US as an international student is a big decision. It’s a decision that foreign students rarely make on their own; the decision typically involves parents, grandparents, extended families, teachers and school counselors. Instead of asking what website features should be built to facilitate this important decision, let’s try to answer the underlying […]
In my role as director of new business development at Elliance, I receive phone calls every week from people who are looking for help from a digital marketing agency. Sometimes they have an RFI or an RFP to discuss. In other cases, it’s purely a call for help. It’s rare that I chat with a […]
Popular digital strategies for recruiting international students include multilingual websites, active participation in indigenous social media portals, and international SEO. Since everyone is talking about them, I decided to go on a hunt for some unusual ones. Here are a few interesting ones I uncovered: 1. International Scholarship Contests. We ran one to promote Carnegie […]
E-commerce optimization is the most challenging out of all kinds of SEO. Why? First, e-commerce websites are usually large, sometimes with hundreds or thousands of products. Second, the product related content (such as product descriptions) used on these websites tends to be manufacturer specific. This means that every reseller of a product will have similar […]
When it comes to connecting with potential customers and other key audiences, your website is perhaps the most important tool you have. But no matter how brilliantly designed and well written your website is, it won’t last forever. It needs to be refreshed or redesigned to keep up with changes in design and technology trends. […]
Social media is increasingly important in creating brand awareness, generating inquiries and at improving yield (the percentage of accepted applicants who choose to signal their intention to enroll by paying a deposit). Recruiting international students from emerging economies is vastly different from recruiting students from US & Europe in four important ways. First, they are […]
After running Elliance for more than 15 years, I have created a list of characteristics that represent our best clients. They are: Goal Oriented They are ambitious and in pursuit of well-defined business goals and objectives. Open Communicators They clearly and generously communicate. They frame situations. Respectful They cherish a relationship of mutual respect, yet […]
Here are five big ideas being talked about heavily in the web world that marketers should be considering. Create Once. Publish Everywhere. (COPE). This is the philosophy guiding NPR’s brilliant content/digital strategy which has allowed them to make the most of every story created–serving it up on any device and application. Responsive Web Design Oft […]