Aha! :: Elliance Blog
In my last blog post, I discussed the three types of CMS systems: Proprietary CMS systems, Commercial CMS systems and Open-source CMS systems. Which begs the question, which type of CMS system should a higher education institution purchase? The answer depends on your size, need for flexibility, in-house teams, budgets and risk-management. While there is […]
Higher education clients often ask us for guidance on content management system (CMS). They are wondering if they should work with a web development company that offers a proprietary CMS system, a commercial CMS system, or an open-source CMS system. In this blog post, I’ll define the three types of systems: Open Source CMS Systems […]
As Responsive Design has matured to a position of dominance in the web design and development world, so have our heads been filled with anecdotal evidence (i.e., non-evidence) about the ROI of Responsive Web Design. (Just for fun, I propose call this ROIRWD and, furthermore, that we agree henceforth to pronounce it “roy-ward”.) Now, of […]
The litmus test for greatness of a web design agency is how well it can operate in tight spaces. We were recently asked to create miracles in extremely small spaces, within the constraints of pre-existing templates and CMS for Carnegie Mellon’s Masters in Software Engineering program. Yes, we redesigned their logo, rewrote the critical copy, […]
Earlier this month, Google announced a significant change to their AdWords advertising platform – “Enhanced Campaigns.” The new functionality of “Enhanced Campaigns” allows for more efficient campaign management when advertising across multiple devices – PCs, laptops, tablets, smartphones, hybrid devices, mini-tablets, and more. Here’s a quick look at the specifics behind this change. Why “Enhanced […]
Let’s talk for a minute about the word “online” in the world of SEO. Online education isn’t what it used to be. Students, parents and educators alike are embracing the benefits of taking classes online, at a distance, as scheduling allows. More and more universities are offering the very same courses at a distance, with […]
A shift from outbound to inbound marketing can seem like a major transition for any institution. We recommend getting started by taking stock of your current approach.
…isn’t taking data from research reports and discovery sessions to come up with creative ideas for a campaign or a tagline. Honestly, that stuff is quite easy. The hardest part is letting go – of forgetting all the old notions, perceptions and sometimes predictable ways a client has communicated in the past; and replace it […]
A typical Google results page includes ten organic results along with sponsored ads on the top and right hand side of the page. Out of millions of webpages out there, Google selects the top ten pages for page one results for any given query. The listings include a title, URL and short description, called a […]
Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology—where each worker may bloom, secure from the pests purveying contradictory truths. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We […]