Aha! :: Elliance Blog
Elliance serves brands the way Carl Jung served people. We help find meaning, communicate essence and create forward motion. In the mid eighties, after reading the collected works of C.G. Jung, I embraced Jungian thought because it resonated with me. A decade later, I founded Elliance and combined my rational training in computer science with […]
Higher education marketing professionals traditionally equate the “new year” with the turning of an academic calendar, the approach of 2013 is good reason to offer 5 New Year’s Resolutions.
There’s a lot you can do with Google Analytics, but a lot of it is hidden behind the scenes. Sure, the Google Analytics graphical interface allows you to setup advanced filters, track secondary dimensions, and compare date ranges. That’s all fine and dandy, but if you’re like me, you need some tighter control over how […]
Are you seeing a decline in visits to your website this month? Did that decline, perhaps, begin in November?
Do not fear! You’re probably part of one of many industries that feel the effect of seasonal traffic. For most, December is the worst month.
When St. Thomas University and the University of Mt. Union meet in this coming Saturday’s Division III NCAA football championship — the Amos Alonzo Stagg Bowl — we don’t expect higher education marketing and enrollment teams from either school to be expecting too much of a so-called “Flutie Effect.” The “Flutie Effect” refers to the […]
No region in the world understands the countervailing forces of hope and despair related to the manufacturing economy more viscerally than Southwestern Pennsylvania. As a young adult, I witnessed first-hand the cataclysmic fall of Big Steel when the region added 124,000 new unemployed people — fathers, mothers, siblings — in a flash of economic destruction […]
Elliance was born out of two confluent currents. The first was my desire to combine my two passions: my love for analytical computer science which I developed during my years at Cornell and Carnegie Mellon; and my other love for mythology, folklore, psychology, and art which I have cultivated over a lifetime. The second current […]
We know that colleges and universities today are scrambling to adjust to shifting demographics, shrinking budgets, skyrocketing pressure, and other changes on all fronts. We expect (rightly) that college presidents will be educators, diplomats, fundraisers and visionaries. Too often, organizing and managing personnel slips a little bit farther down the list. Too often, today’s presidents […]
With a very small project, there’s every likelihood that you can gather a couple of brief proposals, make a quick decision, hit the ground running, and finish up by the end of the month. Voila! You have a new landing page for your website. Or a new set of images for your slideshow. Or the […]