Aha! :: Elliance Blog
When you search on Google, your results include data that is part of their Knowledge Graph – Google’s name for the way information is displayed beyond the normal search results. As part of the knowledge graph, Google lets you link your website search listings to your Google+ account using microdata. I used www.elliance.com as a […]
I’ve been speaking to lots of prospective clients these days about branding in higher education. I like these early conversations. Listening to people talk about their individual challenges and opportunities is one of my favorite parts of the job. Working in higher education isn’t easy, but in my experience, the people who make a commitment […]
Tonight, the Pittsburgh Pirates host their first playoff game in more than two decades, just a few blocks away from Elliance headquarters. What might anyone involved in higher education branding take away from the most surprising team in Major League Baseball? We offer 5 brand “signs” worth stealing from the Pittsburgh Pirates: 1. Be real… […]
Experienced non profit fundraisers will tell you there are many steps in planning a successful philanthropy campaign. For a large comprehensive or capital campaign, one of the more critical phases is the development of the case statement. The case statement plays a key role in articulating the rationale for fundraising and energizing gift officers and […]
This is part 1 of my 3 part blog post about the best solution to your .edu website. Please stay tuned for the following posts. Now that nearly a quarter of web traffic is coming from mobile devices*, we’ve come to a crossroads over the best solution to a large webpage such as an .edu […]
I love ROI. You can probably tell from my Twitter handle: @LuvROI. Yet, we marketers don’t often push our metrics far enough to effectively measure ROI. I’m not talking about impressions, frequency, clicks and other traditional campaign measurements. Not at all. Rather, we should view marketing outcomes through the same revenue-focused lens used by senior […]
Email is one of the most widely used digital marketing tools in the communications landscape, and every email marketing platforms has built-in tracking to report on metrics such as email delivery, bounce, open, click-thru and un-subscribe rates etc. However, this integrated email tracking systems can’t provide insight on activities and behaviors of email referrers on […]
Bringing about change is tough stuff. Chip and Dan Heath, in their recent book titled “How to Change Things When Change is Hard” talk about Bright Spots, or things that are working. They wisely posit that instead of focusing on things that are broken, it’s better to talk about bright spots that are not only […]
What are some factors to keep in mind when making the decision to invest in higher education digital marketing channels?
The question of whether MOOCs pose a threat of extinction to brick-and-mortar institutions is akin to the argument of whether digital music destroyed, is destroying, or will destroy the music industry. The answers to the latter questions are no, no and no, while the answer to the former is still no. MOOCs are goosing the […]