Aha! :: Elliance Blog
For tuition-dependent colleges, enrolled students hold the key to their survival and prosperity. Student deposits are moments of truth for presidents and vice presidents of enrollment. Cash coffers are either replenished or not. Last minute surprises arising from unexpectedly low yields can cause a ton of angst. This is why successful colleges employ intentional strategies […]
There isn’t an algorithm for defining brand architecture in higher education. However, some heuristics or common patterns exist that will help colleges and universities frame their specific situation.
Facebook’s news feed algorithm, as a result of major updates and changes, now aims to “deliver the right content to the right people at the right time”.
Seeing Red – What Design and Branding Experts Think of That Red Hat
You want to see the world’s most well-practiced and ridiculous eye roll? Play me a sappy country music song. I see right through that charade – disingenuous, insipid and frankly offensive. Cue. That. Eye. Roll. To me, there are two kinds of emotional appeals in advertising and media. First, the kind I’ve just mentioned — […]
Companies and institutions with out-dated or poorly executed identities need to be aware of the perception their identity has in the markets they serve.
Take a look at a new digital magazine design created by Elliance, and learn more about their content classification process.
Read about the thinking behind the association magazine website design including strategy, design, interactive technology, and integrated advertising that is powering the news, views and advocacy engine for Oncology Nursing Society.
As a Millennial, I have been fortunate enough to reap the benefits of the invent of the internet for basically my entire life. While I do know of a world without the internet, smart phones, and Jimmy Johns online ordering system, I recognize the value that these seemingly small conveniences add to my life. Flashback […]
In December of 2016, Slate.com started testing a new article site design. One of their designers Jason Santa Maria tweeted their test page, along with a blog post introducing the new design approach. The new layout was sleek and simple, but I was personally drawn towards the articles hero image and title. The hero section […]