Aha! :: Elliance Blog

Communicating before, during and after a capital campaign requires the kind of symphonic thinking that author Daniel Pink explores in A Whole New Mind: Moving from the Information Age to the Conceptual Age. Strategic visions and campaign priorities can quickly deconstruct into campaign inventory and itemization — losing all connection to a larger and more […]

Imagine a college or university making a capital campaign pitch with this kind of clear return-on-investment data: every $1 given to scholarships generates nearly four times the amount in lifetime student earnings. That’s the case with Macomb Community College, which raised more than $10 million for its largest-ever fundraising campaign concluding in 2018. The campaign, […]

Google page 1 is destiny. 90% of users never go beyond page 1. Organic rankings are trusted more, and convert 3X better than paid ads. 10-Step SEO plan for colleges, universities and higher education institutions to secure coveted Google page 1 rankings.

In times of the coronavirus, higher education marketers can easily get distracted and lose sight of the fundamentals. Included here are 25 timeless higher education marketing strategies that have generated proven growth in enrollment, endowment and reputation for colleges and universities. Branding 1. Students and faculty, not the institution, are the real heroes of your […]

A familiar Chinese proverb instructs: “To know the road ahead, ask those coming back.” The current situation in higher education defies that enduring wisdom. Change arrived suddenly, with little regard for institutional history or might. In this respect, all colleges stand on relatively common ground. All college presidents, to a degree, have become new college presidents. […]

After the second world war, cold war ushered the era of government sponsored research. Government funding built and sustained higher education institutions. Workshops, conferences and journals ruled. Few media giants made and destroyed brands. As cold war came to an end, he world order changed. Governments reduced their research budgets. Hundreds of media channels were […]

Like every market, the audience of college-bound high school seniors is responding to change and uncertainty with… more change and uncertainty. Very recent surveys show roughly a quarter of next year’s class feeling uncertain about whether they will attend their first choice college, attend a school closer to home, or delay college enrollment for a […]

Colleges and universities can take the following 8 SEO steps to grow their undergraduate, graduate, and online enrollment.

Colleges and college admissions teams have their hands more than full managing current and prospective students through the unprecedented coronavirus pandemic. Here is a 10-point plan to help you meet next year’s numbers:     A 10-Point Response Plan for College Admissions 1. Create Online Concierges Rally financial aid to help prospects and parents understand […]

The best higher education marketing agencies are being invited by their college and university clients to solve a spectrum of challenges and achieve a set of goals  – from the very routine to the most sophisticated ones. Over the last 25 years, in serving over 100 colleges and universities, we have solved the following challenges […]