Because I have worked in both industry and higher education, and because Elliance serves both corporations and higher ed institutions, we are able to compare and contrast working in these two vastly different cultures, Here are some observations of similarities and differences between the two that I’ve observed: MissionCorporations are motivated by profit and growth. […]
Welcome to your new adventure as the board of trustee of a college. Get ready to play your role by focusing on the 3 W’s of stewardship: Wisdom, Wealth and Work.
The goal of marketing is to win the hearts, minds and trust of people. If you win them over, you might win their business too. I hope you find these laws beneficial.
A familiar Chinese proverb instructs: “To know the road ahead, ask those coming back.” The current situation in higher education defies that enduring wisdom. Change arrived suddenly, with little regard for institutional history or might. In this respect, all colleges stand on relatively common ground. All college presidents, to a degree, have become new college presidents. […]
Like every market, the audience of college-bound high school seniors is responding to change and uncertainty with… more change and uncertainty. Very recent surveys show roughly a quarter of next year’s class feeling uncertain about whether they will attend their first choice college, attend a school closer to home, or delay college enrollment for a […]
This manifesto for effective enrollment management is a distillation of our key learnings from our team serving more than 100 colleges and universities in the last 25 years.
This manifesto for effective higher education marketing is a distillation of our key learnings from our team serving more than 100 colleges and universities in the last 25 years.
In working with over 100 colleges in the last 25 years, we have learned that website projects are a means for transforming an organization — Power structures are realigned, organizations are energized, inflection points are created, organizational trajectories changed, and destiny becomes more attainable.
As I waited in the supermarket checkout lane the other day and took in the tabloid headlines, it occurred to me that fake news isn’t new at all. We’ve been inundated with it for decades. However, given our recent election, it appears that what’s new is that more and more of us are beginning to […]
This art director’s hope is that everyone in the coming year will make a practice of living a rich contemplative life. Your active life will thank you.