In numerous cases, we as marketers ask those we are marketing to become the voice of the company or institution they represent. Their stories give meaning in a deeply personal way. And, in many cases, we ask those that give voice to the story to be photographed to represent their story. Nine times out of […]
Companies and institutions with out-dated or poorly executed identities need to be aware of the perception their identity has in the markets they serve.
You know, the creative business is an odd bird. Anyone who has a creative bent knows what I mean. My uncle was a welder but when he came home, he was welding crazy little metal sculptures, (which later on became crazy big metal sculptures) transferring what he did at work, welding, into art… his art. […]
Like we said in 2012, infographics are trendy, and for good reason. An infographic is a simplified visual representation of something that could be said in a longer, more complex story. Humans are creatures of habit. We’ve been conditioned by major brands like Instagram, Snapchat and Vine to prefer our content in bite size portions, […]
Our passion for visual thinking gets recognized in unexpected places. Randy Krum included our ‘Page Rank Explained’ infographic in his recent book.
To higher education marketing pros, April & May is “yield season.” It’s the culmination of all their marketing and relationship-building efforts to convert a suspect to a prospect to an applicant to an admitted student. Yield is the percentage of admitted students who actually decide to enroll. This is a big deal in enrollment marketing […]
I’m writing from my small town in Vermont, where schools are closed for Superstorm Sandy, but the sun is shining and it’s as pretty a fall day as we’ve had this year. The lights stayed on. My thoughts go out to those millions of people who have been less fortunate. Like the rest of the […]
Trickier than it sounds! Some pictures are worth far more than a thousand words.
A regular regimen of quality photography is one of the most powerful, influential, and simplest things a school can do to invest in the long-term health of its brand. Overstated? I don’t think so. A couple weeks ago, my colleague Kate Tomlinson wrote about a photo shoot we recently completed for a client and what […]
You don’t have to take my word for it. Google Insights shows the trend for the keyword “Infographics”. Vox populi.