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Category: Storytelling

Elliance

Letting Go of AP Style: Journalism vs. Writing for the Web

Sure, journalists make the best content marketers. We enjoy asking the hard questions, and we laugh at what you laypeople consider “tight” deadlines. But what happens when you take a J-school vet, and put her to work writing for the web? Gratitude, first of all, to no longer be working in a dying industry. But […]

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Look, there goes your brand.

Suddenly it’s very quiet. How would you react if 25% of your active customer base got up and left on the same day? Would you become concerned? Perhaps, if you’re a business owner. But not if you’re a college enrollment manager, right? Because it’s commonplace. It’s commencement, and students are leaving in droves right now across […]

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Using photography to expose your brand essence.

A regular regimen of quality photography is one of the most powerful, influential, and simplest things a school can do to invest in the long-term health of its brand. Overstated? I don’t think so. A couple weeks ago, my colleague Kate Tomlinson wrote about a photo shoot we recently completed for a client and what […]

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Story-minded higher education branding

Girl walks across campus. Not the kind of information that higher education marketing types rush back to their desks to share with the world. But as This American Life creator Ira Glass reminds us, sometimes the distance between information and story can be covered in one simple question: And then what happened? On the campus […]

Elliance

Cool vs. Smart

I presented at a higher ed conference recently. I was intrigued by another presentation, which was all about cool. I started thinking about the anatomy of cool and communications in general. I decided to capture the repetitive patterns in the presenter’s speech. Here is the list of repetitive words I heard (some two word combinations […]

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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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