Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring a social issue forward that almost nobody knows even exists — one that goes to […]
It’s simple. It’s about people, their stories and their relationships. It’s about compelling storytelling. It’s about telling stories with great photographs, great videos and intriguing ideas. If you follow these three guidelines with your social media, you will be very successful. Learn more about our social media marketing services.
As the world of higher education settles in after a frenzied first few weeks of new faculty introductions, last minute dormitory re-assignments and opening football weekend, there is that lingering question: what should we do about our brand? Whether you’re stuck in avoidance or racing headlong toward action, it’s worth considering a pause. Maybe past […]
While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends. Today, and every day, your college brand continues to do its daily work — on your website, social sites and across the continuum of digital and human conversation. […]
Video clips of how not to market higher education from the best college movies.
While we heed one alarm after another signaling the decline of higher education as we know it (brick and mortar campuses made irrelevant by more, better and cheaper online courses and degree programs) a counter revolution can be seen and heard, in the form of heaving equipment digging foundations, paving roads and pouring fresh concrete. […]
Mr. Gilka, Director of Photography at National Geographic, recently passed away. He was adored, feared and respected – all at the same time. Two quotes from his Remembrance in the latest issue of National Geographic Magazine stood out. “He pinpointed talent like a heat-seeking missile, assembling a team that would bring the excitement, immediacy and […]
Tonight, the Pittsburgh Pirates host their first playoff game in more than two decades, just a few blocks away from Elliance headquarters. What might anyone involved in higher education branding take away from the most surprising team in Major League Baseball? We offer 5 brand “signs” worth stealing from the Pittsburgh Pirates: 1. Be real… […]
Recently, while watching the movie “A Knight’s Tale” with my son for about the 50th time (no kidding), I picked up on something I hadn’t heard before in all the times we’d watched it together. If you don’t know the story, it follows the life of a poor 14th century squire named William Thatcher who […]
Does higher education branding actually help prospects and parents make sound choices?