Earlier this month, Google announced a significant change to their AdWords advertising platform – “Enhanced Campaigns.” The new functionality of “Enhanced Campaigns” allows for more efficient campaign management when advertising across multiple devices – PCs, laptops, tablets, smartphones, hybrid devices, mini-tablets, and more. Here’s a quick look at the specifics behind this change. Why “Enhanced […]
Let’s talk for a minute about the word “online” in the world of SEO. Online education isn’t what it used to be. Students, parents and educators alike are embracing the benefits of taking classes online, at a distance, as scheduling allows. More and more universities are offering the very same courses at a distance, with […]
A shift from outbound to inbound marketing can seem like a major transition for any institution. We recommend getting started by taking stock of your current approach.
A typical Google results page includes ten organic results along with sponsored ads on the top and right hand side of the page. Out of millions of webpages out there, Google selects the top ten pages for page one results for any given query. The listings include a title, URL and short description, called a […]
Despite all the cultural and technology changes in the past ten years, today’s enrollment marketing professionals are still largely relegated to email blasts, while the one-to-one interactions are the domain of their colleagues in recruitment. It is now time for marketing and recruitment teams that previously worked in silo — with separate revenue goals and […]
Google, when determining the ranking of a page, takes hundreds of factors into account. The precise algorithm is a closely guarded secret, but over time and through our work with a variety of clients, we have determined four major optimization factors that one should focus on when optimizing a page. We created an SEO factors […]
Higher education marketing professionals traditionally equate the “new year” with the turning of an academic calendar, the approach of 2013 is good reason to offer 5 New Year’s Resolutions.
No region in the world understands the countervailing forces of hope and despair related to the manufacturing economy more viscerally than Southwestern Pennsylvania. As a young adult, I witnessed first-hand the cataclysmic fall of Big Steel when the region added 124,000 new unemployed people — fathers, mothers, siblings — in a flash of economic destruction […]
At Elliance, we believe that a mix of smart website structure and content, search engine optimization and pay per click (PPC) work can effectively grow the pool of international prospects.
Here are some areas to focus on when you consider a PPC campaign for recruiting international students.
My fellow webizens: As millions gather today and cast their votes for the next President of the United States, we are reminded of America’s fundamental commitment to democracy these last 237 years — from the throwing off of monarchy and oppression in 1775, to the continuous and peaceful transition of power within the world’s most […]